Standards
End-point assessments for the creative and cultural industries

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Junior Content Producer (level 3)

A junior content producer is responsible for developing and creating content that can be used across a variety of media including digital, social media, broadcast or in print. Working to the customer/client brief, they research, prepare and develop the media messaging to maximise audience engagement, capturing the strategy and objectives of the brand and needs of the customer they are representing. The content they create can be used as a part of media, advertising and marketing campaigns. They must capture what is exciting about a campaign and design the elements that can be used across media platforms and channels.

Gateway requirements

  • completion of a portfolio used to support the professional discussion
  • level 2 English and maths

Assessment methods

  • workplace observation - a three to four-hour observation of naturally occurring real work that takes place at the apprentice’s workplace

  • set brief - a one-hour pitch to our assessor after three hours preparation time. To be held at the training provider or employer’s premises on the assessment day

  • professional discussion - a one-hour discussion with our assessor. To be held at the training provider or employer premises on the assessment day

Indicative duration of assessment

The three assessments will usually be completed within three weeks of gateway (subject to availability of facilities and assessor).

Find out more

Visit the Institute for Apprenticeships & Technical Education website.

If you currently deliver apprenticeship standards, why not show this video to your teams and get them to consider what it means for their role. The SDN website also provides a number of questions to help you with this, along with a template action plan.