Public Relations (England)

What is an apprenticeship framework?

An apprenticeship framework is a definition of requirements for an apprenticeship programme. It is used by training providers, colleges, and employers to ensure that all apprenticeship programmes are delivered consistently and to agreed standards. Each framework includes details of the qualifications needed to be completed, the key skills targets, and any other requirements of the apprenticeship.

A typical framework consists of:


Centres must refer to the relevant full apprenticeship framework document on the Apprenticeships Frameworks Online (AFO) website here, however a summary of these requirements are shown below.

Higher Apprenticeship in Public Relations - Level 4 (England) FR02731

To achieve this apprenticeship, learners must meet the following requirements:

Entry Guidance into Apprenticeship Framework

There are no entry conditions for this framework.

Competence/Technical Skills & Knowledge/Credits


Competence qualifications available to this pathway:


Knowledge qualifications available to this pathway:


Combined qualifications available to this pathway:

 AIM Awards Level 4 Diploma in Public Relations (QCF)


Qualification Information

Learners must achieve all qualifications detailed in this section.



AIM Awards Level 4 Diploma in Public Relations (QCF)


Internally assessed and externally moderated assessment evidence


Assessment is competent / not competent. There is no grading


9.2 Crafts, Creative Arts and Design

Qualification Number


Learning Aim Reference


Credit Value


Guided Learning Hours (GLH)


Learner Age Range

16-18; 19+

Rules of Combination

Learners must achieve 90 credits in total. Learners must achieve 58 credits from the Mandatory Units and a minimum of 32 credits from the Optional Units.

Qualification Specification



















Transferable Skills

There remains no mandatory requirement for Transferable Skills qualifications to be achieved.

Employee Rights and Responsibilities (ERR)

The Employee rights and responsibilities (ERR) component of the apprenticeship is embedded within the Level 4 Diploma in Public Relations. Learners who have completed the Level 4 Diploma in Public Relations will have automatically covered the ERR requirements.

On and Off the Job Learning

This does not apply to this higher apprenticeship framework.