Advertising & Marketing Communications (England)

What is an apprenticeship framework?

An apprenticeship framework is a definition of requirements for an apprenticeship programme. It is used by training providers, colleges, and employers to ensure that all apprenticeship programmes are delivered consistently and to agreed standards. Each framework includes details of the qualifications needed to be completed, the key skills targets, and any other requirements of the apprenticeship.

A typical framework consists of:


Centres must refer to the relevant full apprenticeship framework document on the Apprenticeships Frameworks Online (AFO) website here, however a summary of these requirements are shown below.

Higher Apprenticeship in Advertising & Marketing Communications - Level 4 (England) FR02672

To achieve this apprenticeship, learners must meet the following requirements:

Entry Guidance into Apprenticeship Framework

The minimum qualification entry requirements for entry into this Higher Apprenticeship in Advertising and Marketing Communications are the achievement of:


AIM Awards offer Functional Skills in English, Maths and ICT at Entry 1 to Level 2. See our information page for more details on how to apply to offer these qualifications.

Competence/Technical Skills & Knowledge/Credits


Competence qualifications available to this pathway:


Knowledge qualifications available to this pathway:


Combined qualifications available to this pathway:

 AIM Awards Level 4 Diploma in Marketing Communications  (Advertising) (QCF)

Qualification Information

Learners must achieve all qualifications listed in this section.



AIM Awards Level 4 Diploma in Marketing Communications (Advertising) (QCF)


Internally assessed and externally moderated assessment evidence


Assessment is competent / not competent. There is no grading

Progression Opportunities

Learners from this qualification will normally progress into employment within the advertising sector


9.3 Media and Communication

Qualification Number


Learning Aim Reference


Credit Value


Guided Learning Hours (GLH)

476 - 547

Learner Age Range

18+; 19+

Rules of Combination

Learners must achieve 90 credits in total. 32 credits must be achieved from the Mandatory Units and a minimum of 58 credits must be achieved from the Optional Units, of which 22 credits must be at Level 4. A minimum of 46 credits must be achieved at Level 4 overall. Barred units apply.

Qualification Specification


Transferable Skills

There is no mandatory requirement for Transferable Skills qualifications to be achieved.

Employee Rights and Responsibilities (ERR)


On and Off the Job Learning

This does not apply to Higher Apprenticeship frameworks.