Social Media and Digital Marketing (England)

What is an apprenticeship framework?

An apprenticeship framework is a definition of requirements for an apprenticeship programme. It is used by training providers, colleges, and employers to ensure that all apprenticeship programmes are delivered consistently and to agreed standards. Each framework includes details of the qualifications needed to be completed, the key skills targets, and any other requirements of the apprenticeship.

A typical framework consists of:

 

Centres must refer to the relevant full apprenticeship framework document on the Apprenticeships Frameworks Online (AFO) website here, however a summary of these requirements are shown below.


Social Media and Digital Marketing (England) Level 3 FR03610

To achieve this apprenticeship, learners must meet the following requirements:

Entry Guidance into Apprenticeship Framework

There are no entry conditions for this framework.

Competence/Technical Skills & Knowledge/Credits

 

Competence qualifications available to this pathway:

 N/A

Knowledge qualifications available to this pathway:

 N/A

Combined qualifications available to this pathway:

 AIM Awards Level 3 Diploma in Digital Marketing (QCF)

 

Qualification Information

Learners must achieve all qualifications detailed in this section.

 

Qualification

AIM Awards Level 3 Diploma in Digital Marketing (QCF)

Assessment

Internally assessed and externally moderated assessment evidence

Grading

Assessment is competent / not competent. There is no grading

Progression Opportunities

These qualifications allow progression for learners onto a variety of Level 4 qualifications such as IT and Marketing and Business and Digital Marketing as well as higher level training or Degrees

Sector

15.4 Marketing and Sales

Qualification Number

601/4333/2

Learning Aim Reference

60143332

Credit Value

74

Guided Learning Hours (GLH)

472-505

Learner Age Range

16-18; 19+

Rules of Combination

Learners must achieve 74 credits in total. 27 credits must be achieved from the mandatory units (M) and a minimum of 14 credits must be achieved from Group A. The remaining 33 credits may be taken from either Group A or Group B.

Qualification Specification

Download

 

Transferable Skills

Apprentices must complete or have completed one of the English transferable skills qualifications, one of the Mathematical transferable skills and one of the ICT transferable skills qualifications listed in the relevant full apprenticeship framework document on the Apprenticeships Frameworks Online (AFO) website here.

Employee Rights and Responsibilities (ERR)

ERR will be covered through an ERR workbook and can be downloaded from here.

On and Off the Job Learning

The total on and off the job GLH for the programme is 703. Further details can be found in the relevant full apprenticeship framework document on the Apprenticeships Frameworks Online (AFO) website here.


Higher Level Apprenticeship in Social Media and Digital Marketing (England) Level 4 FR03051

To achieve this apprenticeship, learners must meet the following requirements:

Entry Guidance into Apprenticeship Framework

There are no entry conditions for this framework.

Competence/Technical Skills & Knowledge/Credits

 

Competence qualifications available to this pathway:

 N/A

Knowledge qualifications available to this pathway:

 N/A

Combined qualifications available to this pathway:

 AIM Awards Level 4 Diploma in Digital Marketing (QCF)

 

Qualification Information

Learners must achieve all qualifications detailed in this section.

 

Qualification

AIM Awards Level 4 Diploma in Digital Marketing (QCF)

Assessment

Internally assessed and externally moderated assessment evidence

Grading

Assessment is competent / not competent. There is no grading

Progression Opportunities

These qualifications allow progression for learners onto a variety of Level 4 qualifications such as IT and Marketing and Business and Digital Marketing as well as higher level training or Degrees

Sector

15.4 Marketing and Sales

Qualification Number

601/4332/0

Learning Aim Reference

60143320

Credit Value

120

Guided Learning Hours (GLH)

585-667

Learner Age Range

16-18; 19+

Rules of Combination

Learners must achieve 120 credits in total. 60 credits must be achieved from the mandatory units (M) and a minimum of 21 credits must be achieved from Group A. The remaining 39 credits may be taken from Group A or Group B.

Qualification Specification

Download

 

Transferable Skills

This does not apply to Higher Apprenticeship frameworks.

Employee Rights and Responsibilities (ERR)

N/A

On and Off the Job Learning

This does not apply to Higher Apprenticeship frameworks.